The new asda record is here.
Packaged in a plastic sleeve venting that familiar, weirdly comforting, wholly unnatural smell of polythene superficially reminiscent of the supplies at the local supermarket.
Packed behind the shimmering gloss of the polythene sleeve along with a crumpled receipt, is a picture of lungs: Some would call it 'product', whereas others would call it a 'lifeforce' – either way, these depicted lungs are exhumed and weary, and perhaps this is what what makes it so fitting with the content of 'the abyss' -
there is the representation of all the power of life and all the finality of death, summed up in one breathing, slowly dying thing.
This is the abyss: it's the beauty and despair of the finish line and all that comes before it: the pain, the anguish and the love...
Perhaps the abyss represents endlessness, the experience of total consumption and total creation, like the recycling of life and death in one pure twist and turn.
It would be false to say that the latest on NoCorner resembles nothing else - of course it is a product. Every being, every item is a product of something - but the accumulation of dividends here make up something honest, direct and individual.
The Abyss is something that can stay for the ages, even if your fridge content has already passed it's sell by date and your clothing is out of fashion. That is what makes this work of music so good, it's not just a slot in the machine, there is 100% personality in asda's latest output.
We urge you to check in with the abyss, play it really f*cking loud and consume what's to be consumed.